ELM STREET MEDIA

Elm Street Media Productions Ltd and ITV Studios plc have signed a significant and exclusive agreement to exploit classic live concert recordings from ITV’s vast music archive, including rare and previously unavailable footage of some of the most influential and iconic artists from the 70’s,80’s and 90’s.

Under an exclusive 10 year agreement with ITV Global Entertainment, Elm Street has obtained Worldwide multi-platform media rights, including DVD*, Blu-Ray, VOD, Digital download and all forms of Television broadcast.

With the many of the original artist agreements dating back 30 years, Elm Street is undertaking the process of contacting all the artists, management and record labels, to not only obtain full co-operation and authorisation but to reinvigorate the shows by obtaining additional material, including in some cases, the right to repackage the shows with bonus audio CD as well as other rare footage owned and controlled by the artists or their record labels.

To further enhance the value of the entire catalogue, where possible Elm Street is also upgrading the footage to High Definition as well as digitally enhancing the original audio soundtrack.

Since its launch in the 1950’s the regional ITV companies have recorded thousands of hours of music programming. Much of what was recorded has not seen the light of day since its initial transmission and a vast archive of momentous footage has remained locked away… until now.

Elm Street Media’s exclusive license includes, for initial release, over 70 hours of truly stunning live music material from some of the biggest names in the music industry including Spandau Ballet, Belinda Carlisle, Pulp, Madness, Motorhead The Stranglers, The Buzzcocks, Nick  Cave, Squeeze, OMD, Tom Robinson, Dr Feelgood and many more.

Much of the material was originally produced and directed by Duncan Smith, who is also a former ITV Commissioner for Music and Comedy Programming, and now the Managing Director of Elm Street Media Productions Limited, the TV and visual media production division of the Elm Street Media.  Smith says   “During my time at ITV, I was responsible for creating over 300 hours of ITV’s music output. The ITV music archive is vast, including the Stage, Bedrock and Rockstage catalogues which we have licensed, which contain rare and exclusive footage, some of which was never transmitted and therefore represents extremely valuable material”.

Steve Gallant, Director of Home Entertainment & Digital at ITV Global Entertainment, stated “I am delighted that we have been able to reach an agreement with Elm Street Media to exploit our live performance music catalogue, which contains some of the most iconic artists of the 70’s, 80s and 90s.  This collaboration, as many with selective outside organisations, allows the exploitation of the ITV catalogue for the benefit of ourselves, the artists involved and for consumers to access these performances for the first time in years”.

Elm Street Media Productions creates visual media content for exploitation as well as creating new format programming for UK and international TV, digital and internet platforms.  CEO and founder, Howard Kruger said  “The exclusive license of this ITV catalogue  strengthens Elm Street Media’s position as one of the market leaders in this area and underpins the company’s strategy to aggressively acquire catalogue whilst our production arm continues to create new and innovative television programming in all genres and across multi platforms.”

Elm Street Media is in discussions with distributor Wienerworld to release certain programmes from the ITV music content on DVD*. Wienerworld MD Anthony Broza said “This catalogue is a truly amazing find. With some of the biggest names in the business spanning three decades, it represents a stunning collection of the finest live music concert footage. We are delighted to be working with Elm Street Media to help them bring this outstanding DVD repertoire to market.

Elm Street is actively seeking new partners to exploit the catalogue across all platforms but particularly International television broadcast opportunities.


*           Not all the ITV material/artists listed are immediately available for Worldwide DVD release as a few of the programmes/ Artists are subject to pre-existing territorial restrictions however as these expire these rights will become available.

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